A long-term propaganda technique used by socialists (communists and Nazis alike) is of interest to PR practitioners. I know of no place it is mentioned in PR literature. But the data had verbal circulation in intelligence circles and is in constant current use.
The trick is-WORDS ARE REDEFINED TO MEAN SOMETHING ELSE TO THE ADVANTAGE OF THE PROPAGANDIST.
HCO POLICY LETTER OF 5 OCTOBER 1971
PROPAGANDA BY REDEFINITION OF WORDS
As I said in my earlier post I’ll be taking up the points I briefly covered in greater detail.
One of these points mentioned earlier is how the word “Scientologist” has been redefined.
To reiterate it used to mean:
1. one who betters the conditions of himself and the conditions of others by using Scn technology. (Aud 73 UK) 2 . one who controls persons, environments and situations. A Scientologist operates within the boundaries of the Auditor’s Code and the Code of a Scientologist. (PAB 137) 3 . one who understands life. His technical skill is devoted to the resolution of the problems of life. (COHA, p. 12) 4 . a specialist in spiritual and human affairs. (Abil Ma 1)
Yet according to the IRS after the formerly Secret Closing Agreement (which I will take up in greater detail in another post)the one could say “Government Approved” definition became:
“A collective membership mark designating members of the affiliated churches and missions of Scientology.”
Not only that but Scientology itself was redefined to mean:
“Scientology is an applied religious philosophy. Its goal is to bring an individual to an understanding of himself and his life as a spiritual being and in relationship to the universe as a whole.
“The Scientology religion is based exclusively upon L. Ron Hubbard’s research, writings and recorded lectures.”
A subtle transition from Scientology to what is called the “The Scientology religion” which as they say “is based exclusively upon L. Ron Hubbard’s research, writings and recorded lectures.”
Anyone who has ever gone to film that is allegedly “based on or upon” a book that they have recently read is usually sorely disappointed in many cases.
In fact in the movie industry and in the field of art in general”based on or upon” is usually a derivative.
Definition of derivative in English:
1(Typically of an artist or work of art) imitative of the work of another person, and usually disapproved of for that reason:”an artist who is not in the slightest bit derivative”.